Cooper Print Design — Owner Questionnaire

Your store is built and waiting on you — these answers turn the preview into a launch

From: Dane Cooper (operator) — prepared with Claude · Date: 2026-06-10 · Version: 1.0

Time needed: 25–35 minutes. Your progress saves automatically — come back anytime.

How to answer (one rule): the easiest way is the questionnaire app — either the live link Dane sends (just tap SEND at the end) or the downloaded *-QUESTIONNAIRE-APP.html file (tap EXPORT ANSWERS and email Dane the file). Prefer paper or Word? Mark up THIS document and email it back — that works too. Pick one lane so nothing gets split.

Getting answers back to Dane: If you opened this at james.cooperluxe.com, just tap SEND at the end — Dane gets it automatically. If you opened a downloaded file, tap EXPORT ANSWERS and email the file back to Dane. Your answers also save on this device as you type.

Contents

§1 — 👕 Welcome — where the store stands (~3 min)

Cooper Print Design — your direct-to-garment custom printing store — has a working preview website. Big picture: we did NOT build on Shopify. We built a custom store on our own infrastructure: roughly $0/month at today's preview traffic (costs will grow modestly with real customers and storage, but stay far below the ~$139/month the Shopify route would run at our size) — and we own every part of it. The preview is live behind a private login, waiting on exactly one thing: YOUR review. This questionnaire collects your launch decisions. It is completely separate from ABKC.

CPD-V-001 — You understand the setup: custom store (no Shopify), near-zero infrastructure cost today (grows modestly with real traffic), preview live behind a private login, and nothing goes public or takes real money until you say so.

• [ ] Confirm — accurate as stated
• [ ] Needs correction — explain below

If correction needed, what's the real state?

Your answer:

CPD-D-001 — Best way for Dane to follow up on your answers?

• [ ] Telegram / text
• [ ] Phone call
• [ ] Email
• [ ] In person

Notes (optional):

§2 — 🔍 Preview review — the one thing blocking Dane (~8 min)

Dane will send you the private preview link (it asks for your email, then lets you in — that's the security gate working). Click around for 10 minutes on your phone AND a computer if you can, then answer below. This review is the gate everything else waits on.

CPD-V-002 — Check everything that's true after your look around:

(check ALL that apply)

• [ ] It loads fine on my phone
• [ ] It loads fine on a computer
• [ ] The products shown are the right starting lineup
• [ ] The brand look feels like Cooper Print Design
• [ ] Nothing looked broken
• [ ] Something's off (explain in the next question)

CPD-V-003 — Top 3 things to change before customers ever see this.

Example: 1) … 2) … 3) …

Your answer:

CPD-S-001 — Overall first impression of the preview:

Needs a lot [ ] 1 [ ] 2 [ ] 3 [ ] 4 [ ] 5 Ready as-is

Notes (optional):

§3 — ⚖️ The six launch decisions (~8 min)

These are owner calls — research is done, options are framed, you pick. Every one has a 'Not sure — discuss live' escape.

CPD-D-002 — Going live with real payments: what triggers it?

Context: The sequence after your review: fix your top-3 list → wire the payment processing (Stripe — the remaining build item) → flip from preview to public. The question is what YOU want as the trigger.

• [ ] After my review items are fixed AND payments are wired — then go (no fixed date)
• [ ] Pick a target date together (note one)
• [ ] Hold — I want a second review of the fixes first
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-003 — Product customizer (where a customer designs their own shirt): which path?

Context: Research is complete on both. Path 1: a subscription design tool (~$99.99/month forever, ships fastest, less control — built for Shopify-style stores so it fights our custom setup a bit). Path 2: build our own designer into the store (no monthly fee, full control, takes longer to ship). Path 3: launch v1 WITHOUT a customizer (customers pick products + upload art; we lay it out), add the designer in v2 — fastest to revenue.

• [ ] Build our own designer (no monthly fee, more control, slower)
• [ ] Pay the ~$100/mo subscription tool (fastest customizer)
• [ ] Launch without a customizer first; designer comes in v2
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-004 — DTF printing (the cheaper-entry rival tech): add it as a supplemental offering?

Context: Direct-to-film transfers cost ~$2,600 to enter (vs ~$13,000+ for our DTG class) — meaning new competitors can pop up cheaply. Offering DTF ourselves (e.g., transfer sheets, lower-cost product tier) blunts that threat but adds workflow.

• [ ] Yes — add DTF tier within ~90 days of launch
• [ ] Monitor only for now — revisit at volume
• [ ] No — stay pure DTG
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-005 — Print-shop management software (order tracking, production queue): pick now or wait?

Context: Two candidates were evaluated (DecoNetwork, YoPrint — both subscription). Current recommendation: defer until order volume justifies the cost; simple tracking works at launch volume.

Dane's recommendation (one-tap option in the app): Defer until volume justifies it

• [ ] Defer until volume justifies it (recommendation)
• [ ] Pick one now — I want pro tooling day one (note preference if any)
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-006 — Keep the preview database on its free tier, or pause it between now and launch?

Context: Housekeeping: the preview's contact-form database is on a free tier ($0). Keeping it live means the preview stays instantly demoable; pausing saves nothing in dollars but tidies the account.

Dane's recommendation (one-tap option in the app): Keep it live

• [ ] Keep it live (recommendation — it's free and keeps the preview ready)
• [ ] Pause until launch prep
• [ ] Dane's call

Notes (optional):

§4 — 🏷️ Products & pricing (~6 min)

What we sell on day one and what we charge. Margin context: garment printing in our class typically runs 50–75% margin on DTG and 60–90% on embroidery.

CPD-D-007 — Day-one catalog — check everything that should be live AT LAUNCH (the rest phase in later):

Context: The researched expansion path is tees → hoodies → embroidery → hats → varsity jackets. Checking fewer = simpler launch.

(check ALL that apply)

• [ ] T-shirts
• [ ] Hoodies
• [ ] Embroidery items
• [ ] Hats
• [ ] Varsity jackets
• [ ] Something else (note it)

CPD-D-018 — Garment blanks: economy, premium, or both?

Context: The blank shirt we print on drives the cost, the feel, and the price you can charge. Economy blanks are cheapest; premium blanks cost more but feel and fit noticeably better and support higher prices.

• [ ] Premium-only (boutique positioning)
• [ ] Economy-only (price-led)
• [ ] Both — good/better tiers on the same design
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-008 — Price a standard single-side printed tee for me.

Context: Give the customer price you want to see (we'll back into costs + margins from there). If you'd rather set a margin (e.g., 'keep me at 65%'), say that instead.

Example: e.g., $24.99 retail … or 'target 65% margin across the board'

Your answer:

CPD-D-009 — Bulk / team orders at launch?

• [ ] Yes — quantity discounts from day one
• [ ] Later — singles only at launch
• [ ] Quote-only for bulk (email us)
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-010 — Monthly software/tooling budget ceiling you're comfortable with at launch:

Context: Today's burn is ~$0/month. The customizer subscription (if chosen), print-shop software (if chosen), and email tools would add to it.

• [ ] $0–50 / month
• [ ] $50–150 / month
• [ ] $150+ / month if it earns its keep
• [ ] Not sure — discuss live

Notes (optional):

§5 — 🎨 Brand & content (~5 min)

How Cooper Print Design looks and sounds — and who makes the content.

CPD-V-004 — The brand name, logo, and colors as shown on the preview are correct.

• [ ] Confirm — accurate as stated
• [ ] Needs correction — explain below

What's wrong, and do you have the correct logo/asset files to send Dane?

Your answer:

CPD-D-011 — Describe the brand voice in ~3 words, plus a tagline if you have one.

Example: e.g., 'premium, local, no-nonsense' … tagline: 'Printed like you mean it'

Your answer:

CPD-V-005 — Content policy: real photos and real people only — no AI-generated product images. Confirm that's your standard.

Context: Research strongly backs this for print businesses (customers spot synthetic visuals and trust drops). AI still helps behind the scenes — captions, scheduling — but never the visuals.

• [ ] Confirm — accurate as stated
• [ ] Needs correction — explain below

If correction needed, what's the real state?

Your answer:

CPD-D-012 — Who appears on camera / in content?

(check ALL that apply)

• [ ] Me (James)
• [ ] Shop staff
• [ ] Product-only shots (no people)
• [ ] Customers (with permission)
• [ ] Hire content help

§6 — 🚚 Operations & launch (~5 min)

The promises customers see at checkout, and how loud we launch.

CPD-D-013 — Shipping at launch:

• [ ] Flat rate (note the price)
• [ ] Calculated by carrier at checkout
• [ ] Free over a threshold (note it), flat under
• [ ] Local pickup + flat shipping
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-014 — Order turnaround promise (and is there a rush option?)

Example: e.g., 'Ships in 5–7 business days; rush 48h for +$15'

Your answer:

CPD-D-017 — Returns & remakes on custom apparel: what's the policy?

Context: Custom-printed items usually aren't returnable like regular retail — but customers expect SOMETHING when sizing is off or a print is flawed. This sentence ends up on the website, so it's yours to set.

Dane's recommendation (one-tap option in the app): Remake-only for OUR mistakes (misprints/defects); no returns on correctly-made custom items

• [ ] Remake-only for OUR mistakes (misprints/defects); no returns on correctly-made custom items — industry standard
• [ ] Remakes for defects PLUS size exchanges within 14 days
• [ ] Full refunds within 14 days, few questions asked (most generous, most cost)
• [ ] Not sure — discuss live

Notes (optional):

CPD-D-015 — Social channels we ACTUALLY commit to at launch (and who posts):

Context: A common starting cadence for shops like ours is TikTok 3–5×/week, YouTube 1×/week, Instagram 5–7×/week — treat that as a menu, not a quota. One batch filming day per month can cover 2–4 weeks of posts. Only commit to what's actually sustainable.

(check ALL that apply)

• [ ] TikTok
• [ ] Instagram
• [ ] YouTube
• [ ] Facebook
• [ ] Dane runs posting (scheduled)
• [ ] I run posting
• [ ] We split it

CPD-D-016 — Launch style:

• [ ] Soft launch — friends, family, existing customers first
• [ ] Public from day one
• [ ] Soft launch then a planned public push (note timing)
• [ ] Not sure — discuss live

Notes (optional):

CPD-A-001 — Connecting the payment processor (Stripe — how cards get charged) is the one remaining build item before any real checkout. It's Dane's task, sequenced right after your review.

• [ ] Understood / endorse the plan
• [ ] Flag it — I want this handled differently (explain below)

If flagged, what would you change?:

§7 — ✍️ Sign-off (~2 min)

That's everything for Cooper Print Design. Your answers become the launch punch list.

CPD-V-006 — I reviewed the preview (or will within a few days) and these answers are my real launch decisions.

• [ ] Confirm — accurate as stated
• [ ] Needs correction — explain below

If correction needed, what's the real state?

Your answer:

CPD-T-001 — Anything we missed? Anything you want this store to do that isn't mentioned anywhere?

Example: Open floor…

Your answer:

CPD-T-002 — Your name as you'd sign it + today's date.

Example: James Cooper — 2026-06-__

Your answer:

Appendix — question index (machine-generated)

Totals: 28 items · 27 requiring your input · 7 sections.

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